A series of social media videos that I shot and created for I Cycle’s “Roll a Six” promotion. Anyone who made a purchase got the chance to roll the die and if it landed on 6 you got the price of your purchase refunded there and then.

The dice roll was shot ‘green screen’ and used to create social media carousel ads, web banners, and promotional video content. It required a lot of takes to land on a six and have the die stay within the frame.

View the rest of the campaign here.