Websites for small businesses Yorkshire

I have been building websites for Yorkshire small businesses for well over 10 years. I deliver the WOW! factor at a fraction of the cost of using an agency. if you are a small business owner thinking about getting your business online then you’ll probably have some familiar questions. What’s the difference between WordPress, Shopify, Wix and other websites? How do I get a domain name? What sort of ongoing maintenance will I have to undertake? Hopefully this page will answer some of these questions and no doubt raise a few more. Have a read and get in touch to arrange a free intitial consultation.

Should I have a go at building it myself?

Companies like Wix will let you build a website for free. Of course you have to ask how they survive giving away websites. The answer is they’ll draw you in and charge you for all the things you actually need. You’ll also have to build 2 versions of your website with Wix – one for mobile screens and one for larger screens – because their system doesn’t offer responsive design that adapts to the size of the screen. You’ll also have to take a crash course in search engine optimisation[/fusion_one_page_text_linkTo achieve this you need to conside ]. As well as the content people can see on your website you’ll need to add meta data – such as a description and keywords – for search engines. Without well structured content and decent meta tags, your site will be very hard to find in a search. If this sounds like fun then crack on and have a go. However, if you’re too busy running your business to be learning new skills (I haven’t mentioned copywriting, image editing, typography, design…) then get in touch. Having me create your website will be stress free and you’ll have a site that’s optimised for all sizes of screens and easy for search engines to find.

Greener Waste Technology website website for small business

What are the different types of websites?

In the olden days ago most websites were what are known as ‘static sites’. To change the content of the site you had to change the code. Then along came content management systems (CMS) where you login to a back office and can make changes yourself. The most popular content management system is WordPress. WordPress used to be known for blogs but today it powers 800+ million websites and is supported by a network of developers across the world. It’s what powers websites such as Etsy, Skype, Angry Birds and Snoop Dogg’s online crib.

If you are planning to sell directly from your website you will need some form of e-commerce platform. WordPress uses WooCommerce, a system that accepts all major credit and debit cards, Apple Pay and Google Pay. WooCommerce charges a small percentage of each transaction but doesn’t charge a monthly subscription fee.

Shopify is an out-and-out e-Commerce platform aimed at selling, rather than offering websites that simply tell you about a business. It charges a monthly fee plus transaction charges. Having built web stores with both WooCommerce and Shopify I have found business owners tend to prefer Shopify over WooCommerce. Neither is a bad system and if you’d like to discuss which may be best for your business please get in touch.

What is Search Engine Optimisation?

Search Engine Optimisation (SEO) means constructing your website in a way that makes it as easy as possible for search engines to find relevant information. Put simply, if someone is searching for “small business websites Yorkshire” then key parts of your website needs to contain information relevant to that phrase. This is not a case of adding the phrase multiple times to every page. (That will actually harm your search engine ranking.) With the advent of Artificial Intelligence (AI) search engines are becoming very sophisticated at determining what is relevaant content and what is filller.

Many companies will charge you extra for ‘optimising’ your website. I believe SEO is as key a part of your website as the content and visual look. To find out more get in touch today.

Pilgrim Hope Solicitors website
Champion Forkllifts website

What else do I need to get my business online?

You’ll need a domain name and you’ll need web hosting (somewhere for your websites files to live). It isn’t critical where you buy your domain name but there are some things to consider when choosing a hosting provider. For me the key consideration is what level of support you will receive if something goes wrong. For example, GoDaddy only offer telephone support. If you aren’t technically minded you’ll have no idea what they’re telling you. Another important consideration is whether your site will be sharing a server (the computer that serves the website to visitors), have its own server, or have its own dedicated quota of server resources. Beware cheap hosting packages that will have your website sharing a server with numerous others, resulting in a slow and unreliable site.

Check out the reviews of any potential hosting companies. I use SiteGround or recommend a colleague who offers high quality, relaible WordPress hosting at a great price. To find out more get in touch today.

Why use a freelancer instead of an agency?

The short answer is you’ll get the same standard of work for a lot less money. Some people like being taken to lunch and visiting swanky offices but at the end of the day you – the client – are paying for those offices. Big companies like to use big agencies.  If you’re the person responsible for balancing the books at the end of each month, then let’s talk.

Big & Red Storage small business website

What types of small businesses do you build websites for?

I have built websites for a multitude of businesses including online retailers, independent garages, franchised motor dealerships, a flight experience operator, multiple forklift truck dealers, solicitors, physiotherapists, recruitment agencies, kiln dried log suppliers, a parish council, flooring contractors, restaurants, an eye clinic, a plastering school, a water cooler supplier, and an industrial process control business. To find out more please get in touch today.