Freelance Copywriter Huddersfield
I am an award-winning freelance copywriter based in Huddersfield, working with clients across the UK, Europe and the USA. I have been writing award-winning long and short form copy for nearly thirty years. My experience includes working at the largest advertising agency in the world, creative hot-shops, and start-ups, creating work for global brands as well as for local family businesses, charities, healthcare providers and retailers.
From attention grabbing headlines to long blog articles, user instructions to social media posts, I can help you maximise your marketing budget, cutting through the noise and generating more business.
I work across all media
- Website content
- Blogs and social media content
- Brochures
- Email marketing
- Radio scripts
- Video scripts
- Advertising concepts
I work across all types of media: from radio and TV scripts to brochures and more recently blogs and website content. I can turn technical jargon into plain English that non-technical people understand. I have written brochures and website content about forklift trucks, how to avoid bed sores in care homes and hospital settings, legal precedents and how they apply to divorce or road traffic collisions and compensation claims.
Of course, writing engaging copy is of little use if nobody can find it on the web and read it. Search engine optimisation (SEO) is a key part of any website content that I create. I will write effective meta descriptions and keywords for any web content, as well as creating beautiful prose that speaks the language of your target audience. Ever wondered why some bike tyres are slower than others? I’ve researched and written about that. Want an overview of Inheritance Tax ? I’ve covered that, too. Or maybe you’ve wondered how a value is put on a life in compensation claims. Well, let me enlighten you.
I always create content that’s supported by reputable citations, helping to enhance your search engine ranking and separate your content from the Internet chatter.
Why use a copywriter?
Many people start a blog and very few of them get past the second article. Why? It’s hard to come up with ideas for content. I consider this as big – if not bigger – part of being a copywriter as actually putting the words on the page. For some people, they have lots of ideas about what would make good content but simply don’t have the time to create it. I’m happy to work either way – and often it ends up being a mixture of both.
Another increasingly common use of my writing ability is in helping businesses define their strategy. A succinct phrase goes a long way to focus the mind. Sometimes this ends up being a public facing strapline, sometimes it simply helps the business owner get to the crux of what they want the business to be focusing on.
Why not just use AI to write my content?
The arrival of artifical intelligence has got some people excited. Just type a prompt into ChatGPT and get your copywriting for free, right? Not really. The term artifical intelligence is a bit of a misnomer. Machines cannot generate original ideas. AI models depend on logic (if x condition exists then do y) and recognise patterns. This means they cannot generate ideas – only offer a precis or facsimilie of past ideas. They are often factually incorrect and cannot add a personality to the content they create. Why does this matter? Well, Google wants helpful, reliable, people-first content. Content that is simply an overview of a subject doesn’t pass this quality test. If your content reads likes a first-hand experience of having used a product or service it will be judged to be higher quality and rank higher. AI can generate descriptions but it hasn’t lived what it’s describing. A human copywriter can and will communicate with your audience on a human level. That’s the type of content you should be striving for. That’s the type of content I create.
Copywriting examples
There’s an old adage in advertising that you should “show, don’t tell”, so below are some recent examples of long form copywriting that I’ve done.
You’ll find examples of video scripts that I’ve written here and here. This link takes you to some copy based advertising concepts (click on the images to enlarge them).
If you need a freelance copywriter in Huddersfield, please get in touch for a chat about your project or to arrange a meeting.
